L'AGENCE 12|22

“L’AGENCE 12 l 22″ was born in January 2022, ten years after the first collaboration between Christina Mavridis and Melpomeni Maragkidou in Paris. 

 The numbers originate from the initials of their names M and X in the Greek alphabet, while at the same time 12 symbolizes the date of their first acquaintance and 22 that of their new beginning.

The office L'agence 12 l 22 was founded and structured around complementary personalities with excellent experience and a strong involvement in Press Relations, in the fields of culture, fashion, and the Art de Vivre.

The worlds of culture, fashion and the Art de Vivre operate from networks. It is therefore essential to have solid knowledge of the press and opinion leaders and to have strong ties and an excellent reputation facilitating direct contact and allowing the setting up of operations and events that are perfectly targeted and specific.

Christina Mavridis is co- founder of “L’Agence 12l22". She has worked in Fashion and Communication in Paris since 2003 and studied at Mod'Art International, graduating in "Modern Greek".

She also owned the cocktail bar "Meerkat Cocktail Safari" and she owns the spa "Calmora Wellness Spa" which she has also founded and managed, in addition to four other companies and associations, such as "Fantastic Communication" "Greek-Paris.com" and "Communication et Cie" in Paris with main activities taking place during Paris Fashion Week.

Her expertise also extends to the hospitality and beverage sectors. She worked on Bombay Sapphire's "Ateliers du Goût," managed the inauguration of the Little Red Door bar in Paris, and facilitated multiple partnerships with Pernod Ricard & Martini Bacardi in Paris.

She has produced and consulted at: Hellenic Fashion Week, Cyprus Fashion Week, Georgian Fashion Week, Skopje Fashion Week (in collaboration with the French Embassy) and Tokyo Fashion Week.

During her long experience, she has assumed responsibilities such as communication, production, media plan strategy, press and public relations, website design and development, e-shop and blog, business creation, management, administration (both financial and legal), commercial strategy, marketing, recruitment in the fields of "Luxury, Fashion, Culture and Art de Vivre".

She has represented International brands, young designers and personalities from around the world including: Vaillant Mayen Coperni Femme, Tony Yaacoub, Stéphanie Coudert, Sakina M'sa, Christophe Josse, Basil Soda, Khaled El Masri, Elena Syraka, Hanna Touma, Judith Leiber, Alphadi, Deux Hommes, Cengiz Abazoglu, Eymeric Francois, Irakli Nassidze, Dimitris Zafiriou, Leonard, Carven, Yumi Katsura, Erin Fetherston, Lolita Lempicka, Carven, etc.

Melpomeni Maragkidou is co-founder of L'AGENCE 12|22 and has been working as a professional journalist since 2009. She studied at the Department of Media, Communication and Culture at Panteion University, as well as at the Department of Communication at Université Sorbonne Nouvelle - Paris III, and graduated from the French-Hellenic School “Saint Paul”.

She currently contributes articles to Kathimerini, where she also serves as editor-in-chief and producer of the newspaper’s vidcasts. She was a columnist, producer, and presenter at VICE from 2014. She has served as editor-in-chief of the documentary series Sin Gynaixi on ERT2, Dance Time on ERT2, and Faces and Stories on ERTFLIX.

The documentary films Walking on One Heel (2021), In the Image of Human (2024), and Sexability (2025), with her as editor-in-chief, premiered at the Thessaloniki Documentary Festival before being screened at other international and national festivals.

As a freelancer, she has collaborated with Onassis Stegi, the “K” Magazine of Kathimerini, Woman Magazine, ANT1, MEGA Channel, and REAL FM alongside Semina Digeni.