2026 Media Kit
About Our Audience
Your AAA continues to drive new growth with high-quality, authentic content. We've earned our member's loyalty and can't wait to introduce you to them.
Digital channels allow for precise targeting based on demographics, income and location — ensuring your marketing budget reaches high-value guests.
YourAAA readers read more, stay longer and spend more.
|
Demographics |
Audience |
|---|---|
|
Average age |
53 |
|
Female |
57% |
|
Male |
43% |
|
College degree |
88% |
|
Employed |
61% |
|
Retired |
29% |
|
Married |
54% |
|
Average household income |
$142k |
|
Own home |
96.6% |
|
Rent home |
3.4% |
|
Average value of home |
$491k |
|
Average length of AAA membership |
11 years |
Our Services
Placement opportunities
Digital Display Ads
Included with monthly digital bundles, digital display ads leverage AAA's brand legacy and social media reach.
Custom Creative
• Custom content generation,
story topic/theme
• 3-4 images used within story
• Ad prep and submission
Allowed file types: JPG, PNG, GIF, HTML, 150K max file size. Ad unit content must be clearly distinguishable from publisher or unpaid content on the page. (For example, an ad unit may have clearly defined borders, so it is not confused with normal page content.)
Ads should be developed to perform smoothly and not interfere with site performance.
Animation is supported. Length of animation must not exceed 15 seconds. JavaScript used for animation must be executed as asynchronous load and CSS used must be inline. Flashing, high contrast, fast moving and bright color animations are not allowed.
All ads must be sent to advertising@aaanortheast.com.
Web Channel Sponsorship
Exit Intent Overlay Add On: 700 x 700 px special limited quantity add-on. Requires custom content, Overlay will only appear on article page.
Leaderboard: 728 x 90 px
Medium rectangle: 300 x 250 px
Tracking pixel: optional
URL
Email Newsletter Text Ad
Image: 123x13px
Header: 6 words
Copy: 15 words
CTA: 2 words
URL
Social Media
Included with monthly digital bundles, social ads and posts allow you to leverage AAA's brand legacy and social media reach and gain new followers.
Social Specifications
File type: JPG or PNG
Story image size: Min. 1920 x 1080 px
Aspect ratio: 16:9
Feed image size: Min. 1080 x 180 px
Aspect ratio: 1:1
Primary text: 125 characters
Specs for Links
Headline: 25 characters
Link description: 30 characters
Call to action: Book Now • Call Now • Contact Us • Download • Learn More • See Now • Shop Now
Media Metrics
With a dedicated member base, Your AAA delivers industry-leading metrics for a stronger marketing ROI.
Reach 1.5M Members
Across New York, Massachusetts, Rhode Island, New Jersey and Connecticut
56% open rate
1.2% CTR
Website
258k average visitors per month
340k average page views per month
Content
1M average impressions per month
0.18% CTR
Package Opportunities
Reach the most engaged members of AAA Northeast through a variety of digital communication and money-saving packages.
PACKAGE FEATURE
Sponsored Content Article
Featured in three of our packages, an SEO-optimized article from our experienced editorial team (up to 1,000 words) can position you as a thought leader in your industry.
Article performance: 11k average page views per day
Email Package
High-impact, co-branded package to directly reach AAA’s largest subscriber audience; drives to custom sponsored content, increasing advertiser engagement rate.
• Sponsored content article
• Dedicated email sent to 1.5M members
• Daily email text ad sent to 1.5M members
Social Package
Cost-effective, high-engagement package that drives to custom sponsored content for AAA’s most active audience, supported by our strong social following.
• Sponsored content article
• Facebook post and story
Display Media
Sold on a CPM basis, this opportunity is an efficient, low-barrier entry route to reach the AAA consumer base.
Leaderboard
728 x 90 px
Medium rectangle
300 x 250 px
Complete Digital
All-inclusive discounted package featuring all available social, email and display assets; sold on a monthly basis with discounts available for multiple months.
• Email package
• Social package
• Display media
Full Rate Card
|
Bundle |
Rate |
Media type |
Media details |
|---|---|---|---|
|
|
$16,500/month |
• 1x Daily email text ad • 1x Dedicated email |
Text ad sent to 1.5M members SEO-optimized article (up to 1,000 words) Custom email to our full subscriber list |
|
Social |
$13,200/month |
• Facebook post
|
16:9 image, headline: 25 characters, primary text: 125 characters, call to action
|
|
Display |
$3 CPM |
Web Channel display ad |
300 x 250 or 728 x 90, JPG, PNG, GIF, HTML, 150K max file size; :15s max, JavaScript animated ad |
|
Complete Digital |
$30,800/month |
All digital placements |
Our complete package includes all of the above at a discounted rate |
|
Exit Intent Overlay |
$1,000 |
Add-on |
Requires custom content, overlay will only appear on article page 600 x 600, URL |
|
Slide-in Banner |
$2,000 |
NEW Add-on |
Slide-in banner will appear on article page 300 x 250, URL |
|
Pop-up Banner |
$2,000 |
NEW Add-on |
Pop-up banner will appear on article page 600 x 600, URL |
|
Slide-in Banner Example |
Pop-Up Banner Example |
|
|
|
Please contact your sales representative for more information or email advertising@aaanortheast.com.
