PROJECT
PROPOSAL
Prepared for FWD by Codafex
Your media presence has never been more important. It can establish, grow, and transform your business. It can open new markets with a multiplication effect unlike at any other time in history. How you present is now as important as what you present.
In the right hands, your product can shine on digital media.
You have an amazing product.
We have the right hands to make it shine.
We can't wait to work with you.
David S.
Why us?
For the last 15 years, Codafex has helped local and global fashion brands establish their identity through magnetically compelling creative media. From stills and video, to complete social media campaigns and feature stories, Codafex has you covered.
This is what we live for
Helping brands like yours launch and grow a passionate following in a crowded multimedia space is not JUST something we love to do, it is the ONLY thing we do. This is our playing field, and we know how to help you win.
We make it easy
Once we know your aims and have great sense of your product, you can relax. Let us do all the hard work. There's a lot of it. Studio setup, sets to build, lighting rigs, hair and makeup, video production and high speed photography, then the editing, colour grading, careful selection, copywriting, posting, monitoring and reporting. You are welcome to participate as much or as little as you want in these steps, but you don't need to worry about any of them.
We sweat the details
There won't be a thread, a hair, a comma, or a comment out of place. The presentation of your product and your brand will be impeccable. Our studio sessions start and finish on time, we publish to a schedule marked in minutes, and if you tell us you want half a teaspoon of sugar in your tea, that's what you'll get. :)
We deliver on time and on budget
Before we take a photo or write a word of copy, you'll know what it will cost and when it will be published or available in your archive. The only surprises you'll get will be pleasant ones.
PROJECT OBJECTIVE:
Making you stand out
We create the media that puts you and your product in the best possible position to succeed.
This project will empower your brand with stunningly attractive digital assets optimised for today's most popular social media platforms. We then work with you to attach those assets to compelling short-form and long-form posts that gain attention, grow support, and develop passionate followers.
PROPOSAL
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1. Asset library of current designs
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2. Social media product launch posts
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3. Six follow-up posts
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4. Longform product launch story
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5. Six post-launch longform stories
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PROJECT ASSUMPTIONS
Ensuring this project runs smoothly and on-time is something of a dance : it requires that everyone is following the same beat. If we're dancing to different tunes, there's likely to be a miss-step. …so it's important for you to know some of the detail we're relying upon, and let us know if any of these assumptions should be adjusted.
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1. Maecenas mattis urna nisl
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Project Costs
STUDIO PRODUCTION
Studio day rate $2250
Assumption is one full day of shooting, which should yield multiple product shots for each item, as well as at least one single video reel per item, with an expectation of between one and three models working individually or together with each product. Additional subsequent and consecutive days required are priced at $2000 per day. A day is classed as 6 full hours 'on set'.
Product stylist $900
Assumption is one full day of shooting, which should yield multiple product shots for each item, as well as at least one single video reel per item, with an expectation of between one and three models working individually or together with each product. Additional subsequent and consecutive days required are priced at $2000 per day.
Hair and makeup $300
Assumption is that you will provide wardrobe and some style direction for the hair and makeup artists to follow, in advance of the shooting day.
MEDIA CREATION AND PUBLISHING
Social media posts $300 each
Individual animated posts will be created for each social media platform you identify (up to 4), with platform-specific formatting of imagery and text. Cost includes art direction and copywriting.
Longform stories $1,500 each
Either standalone posts, or timed and themed to match your social posts, each story will contain eye-catching visual content with highly-crafted copy. Stories can include specific calls to action to purchase, enter giveaways, etc.
Total: $14,250
These costs are based on our earlier conversations with you in regard your expectations of coverage and budget. We are always willing to work with you to adjust variable costs in order to meet your budget and expectations. It is common for our clients to use an outline similar to the one above as a 'starter' for their launch campaigns, and then come back for more at a later date. If you fully anticipate ramping up your media later, it is well worth considering increasing your studio time up-front as asset creation for fashion campaigns is always time consuming. If you can take extra advantage of the studio, photographers, lighting, hair and makeup etc on the day, then it typically pays off considerably in the long term with a more substantial asset library that could last through many campaigns or even the life of the product.
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COST BREAKDOWN |
|||
|
Each |
Number |
Total |
|
|
Studio day rate |
$2,250 |
1 |
$2,250 |
|
Product stylist |
$900 |
1 |
$900 |
|
Hair and makeup |
$300 |
2 |
$600 |
|
Social media posts |
$300 |
6 |
$1,800 |
|
Longform stories |
$1,500 |
6 |
$9,000 |
|
TOTAL |
$14,2500 |
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You'll be in good company
We love working with fashion brands, and they love working with us. There's far too many to list them all, but here's some brands with attributes similar to yours that we've helped launch and maintain a thriving social presence.
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